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Attract More Clients and Better Candidates Through Better Branding

12 May 2022

Available for RACE Approved CE credit if watched from 4:30pm-5:20pm CST on Thursday, May 12, 2022.

You are only as successful as your brand, your image and people’s perceptions of you. Identifying your hospital’s brand is vital for its success while identifying it for recruiting purposes is as important for maintaining a healthy candidate pool. Only with an easily identifiable and recognizable image can you get new clients in the door and good candidates applying to open positions.
This presentation will cover the basic concepts in brand identity and how to achieve an image as the hospital to which clients flock and the employer for whom people want to work.

Odie Marcovici, Senior Director of Intern Development - VCA

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