According to Statista, there are now some 84.6 million strong pet-owning households, compared to 52.8 million households with kids. And while baby boomers account for 32% of pets owned, Generation Z and millennials account for 62% of pet ownership.

Growth in owning a pet is clear-cut on a qualitative note, but what isn't qualitative is the passion. According to the American Pet Products Association, 90% of 1,200 pet owners claimed 'pets are family'. While you've probably already noticed this trend in your practice, it may still surprise you that this passion has driven the demand for quality to rapid growth in food, accessories, toys, and veterinary services'a record-high of $72.56 billion was spent on pets in 2018. It is important to note that:

• Consumers are stepping away from traditional foods and trading up to foods that match their own dietary trends'more premium and less processed;
• They are investing in CBD products for their pets. In fact, the CBD pet industry was valued at $8 million in 2017, and is expected to grow to $1.16 billion by 2022;
• Countless monthly subscription boxes filled with toys, treats, and grooming products have hit the market, with most able to be customized based on the pet's breed, size, weight, age, and more;
• Pet services are developing along similar lines of services for people. Technology and smartphones are allowing people to connect with their pets remotely with cameras and 'skype-like' connections.

Essentially, the pet care industry in the United States is the hottest it has been, and is only projected to keep growing. There is no limit to what the majority of pet owners would do for their fur babies. For veterinary professionals like you, this means that continuing education continues to gain importance, as it allows you to keep up with the newest research and treatments. Through our partnership with Clinicians' Brief, we are proud to offer a wide selection of the hottest topics and world-class speakers at each of our 5 US-based CE events. Invest in yourself and in your patients. Stay on top of current trends to offer your clients the best advice possible.

'The pet food industry is completely out of control, followed closely by the CBD industry' shares Melissa Shapiro, DVM in a small house call practice.' 'I find the content at the Vet Shows to be complete and extremely relevant. The latest hot topics of CBD and nutrition are covered from a number of perspectives which is helpful. The lectures are thorough and practical.'

Vet Show attendees can expect to hear from the best veterinary professionals that are thought leaders in their field, network with other professionals, expand their knowledge, grow essential skills, and much more. Every show's CE is RACE approved and developed by practicing veterinarians like you. And the best part? You only have to be away from your practice for 2 days!

For an in-depth look into Vet Show US, please visit vetshow.com

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Rebecca Trikur

Media Executive