The Fight Against Big Box Retailers: What Every Clinic Should Know

What do new players in the veterinary care space like Walmart, Petco, and Lowes mean for vet med professionals? Many local clinics assume the answer is: "not a lot." But as Big Box retailers enter the veterinary care space, there is an increasing trend for pet owners to perceive vet care as a commodity. Clients expect commodities to be cheap and interchangeable; everything pet care shouldn't be.